Zhi Wei Guan
Batch 1Est. 1913
Founding
Zhi Wei Guan opened in 1913 as a small snack shop by West Lake. Its name—roughly "to know our taste, watch our ingredients"—became a pledge of quality that grew into a leading Hangzhou snack brand.
What made it famous
Famous for seasonal sweets and savory bites, it is where locals buy rice cakes, wontons and steamed buns at festivals—woven into Hangzhou's everyday food memory.
Signature craft
Hand-shaped specialties such as cat's-ear noodles, pian'er chuan noodles and dingsheng cakes preserve seasonal ingredients and traditional Hangzhou snack-making methods.
Cultural standing
A Zhejiang time-honored brand, still operating at multiple locations in Hangzhou.
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